Amid Declining Sales, Victoria's Secret Is Bringing Back a Once-Sure Thing: Swimwear

Not even 3 years after discontinuing it, the lingerie brand is reviving its swim line

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Less than three years after shuttering its swimsuit business, Victoria’s Secret is bringing the category back to its stores.

Today, Victoria’s Secret announced the return of its its swimwear line, a longtime favorite for the brand before it discontinued the category along with its catalog to focus on its Victoria’s Secret and PINK labels in 2016.

The new swimwear assortment, which will land in stores and on the Victoria’s Secret website in March, will feature in-house designs and selections from other top yet-to-be-revealed brands.



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