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Credit card brand American Express wants to showcase to U.K. customers the benefits of living life using its Gold card while also promoting its partnership with delivery service Deliveroo.
Created by Dentsu McGarryBowen (DenstuMD), the “What Do You Want” campaign to promote the Preferred Rewards Gold Card shows how using it can benefit people who live their lives in the moment.
Launched on May 28 and directed by Somesuch director Aneil Karia, the film features a young woman talking about all the things she wants in life while experiencing various activities like buying coffee, hanging out with friends, learning a new language and going on holiday, all while earning rewards through her gold card.
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