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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Video Marketing

Card Membership and Its Benefits Drive American Express’ New Global Campaign

The financial services giant turned to a 15-second strategy

Static assets and video highlighting the benefits of membership will also run across Facebook, Instagram, Pinterest (pictured) and TwitterAmerican Express
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By David Cohen

April 26, 2021

American Express kicked off its first major global campaign since 2018 with a focus on its members.

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David Cohen

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  • david.cohen@adweek.com

David Cohen is editor of Adweek's Social Pro Daily.

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