Americans Don't Like Advertisers Using AI on Them—Unless They Get a Good Deal Out of It

New survey illustrates mixed feelings when intelligent machines do the marketing

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As the role of artificial intelligence grows, it’s probably no surprise that Americans’ wariness about the technology is growing just as quickly—if not faster.

Consider the results of a handful of studies and surveys released this summer alone.

CNBC’s All-America Economic Survey reported that 69% of Americans suffer from “AI anxiety.” Two workers out of 5 now worry that AI will take away their jobs, according to the American Psychological Association. A Gallup poll revealed that 79% of Americans don’t trust corporations to use AI responsibly.

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