79% of Americans Have Bought Used Clothes, With Millennials Leading the Way

In a new Adweek-Morning Consult poll, 70% of respondents say sustainability is important when deciding how to get rid of clothing

With the rise of fast fashion—a term coined in the 1990s to describe an industry shift toward cheaper, more disposable clothing—reusing, repurposing and reselling clothing has gained popularity among environmental activists and proponents of sustainability. But how much are Americans buying into that idea overall, especially given the cheap, ubiquitous convenience that fast fashion offers?