American Express to Take Over New York With Its Pride Campaigns, Including a Performance From Lizzo

The singer’s set will be live streamed on a jumbotron in Times Square

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Brands are going all in for Pride this year, so much so that Adweek has created a tracker to keep stock of what’s going on.

One of said brands is American Express, which is supporting Pride Month in a variety of ways during the month of June via its “Proudly Backing” campaign. Considering this year’s WorldPride is taking place in New York, American Express is concentrating much of its efforts in the city.

Perhaps the most buzzworthy is a performance by Lizzo (who was recently named to Adweek’s annual Creative

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