American Express Consolidates Global Media Business With IPG's UM, Ending 20 Year Mindshare Relationship

Brand spends around $400 million annually

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American Express has concluded a global media review officially launched in May, choosing IPG’s Universal McCann (UM) as its new media agency of record. The network will handle all planning and buying work while partnering with AmEx creative shops to promote the financial brand’s “Powerful Backing” brand platform around the world.

MediaLink managed the review. All competing agencies were alerted this morning.

“I am energized and excited to work with Universal McCann to help us drive our business forward,” said Elizabeth Rutledge, who became American Express chief marketing officer in February.



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