American Express Consolidates Global Media Business With IPG's UM, Ending 20 Year Mindshare Relationship

Brand spends around $400 million annually

American Express has concluded a global media review officially launched in May, choosing IPG’s Universal McCann (UM) as its new media agency of record. The network will handle all planning and buying work while partnering with AmEx creative shops to promote the financial brand’s “Powerful Backing” brand platform around the world.