American Express to Review Its Global Media Business After 20 Years With WPP

Mindshare is incumbent on the account


The world’s second-largest credit card company, American Express, will soon launch its first worldwide media review in more than a decade, a spokesperson confirmed Friday.

“We are evaluating the way we buy media globally,” said AmEx vice president of public affairs Elizabeth Crosta. “With this evaluation, it is likely we will issue an RFP for media planning and buying. Our incumbent agencies would be invited to pitch. This is part of an effort to drive greater marketing efficiency and effectiveness across our business.”

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