Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
More and more people today, 57 percent in fact, are finding their work and personal lives intertwining, according to a global study commissioned by American Express. The brand always wants to ensure that its messaging is reflecting the world that its consumers are living in, so today American Express is launching what it describes as a “360-degree” marketing campaign and a new brand platform, “Powerful Backing: Don’t Do Business / Don’t Live Life Without It.”