American Eagle Focuses on Denim in Back-to-School Campaign

With many students returning to in-person learning, the brand's imagery focuses on the joy of friends reunited

Apparel retailer American Eagle unveiled a new back-to-school campaign this week under the tagline “Future Together. Jeans Forever,” which features actors Caleb McLaughlin, Jenna Ortega, Chase Stokes, Madison Bailey and singer Addison Rae.