Even If America Reopened Tomorrow, Most Shoppers Say They Would Stay Home

Polled consumers share hesitations on returning to their everyday routines

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At a time when select areas of the country are experimenting with varying stages of letting businesses reopen, a new poll suggests that many brands are facing a challenge they may not have considered before: Even if a region reopens for business, will shoppers accustomed to living life locked down be willing to come out and shop?

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