On America Recycles Day, Grove Collaborative Wants the CPG Industry to Rethink Plastic Use

New campaign highlights misconceptions about recycling

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America Recycles Day was established in 1997 by the National Recycling Coalition to encourage sorting used plastics, papers, aluminum and other materials into municipal recycling containers where available.

And while the intention behind recycling is good—to keep more materials out of the landfill and give them a second life—the reality is much more complicated, according to eco-friendly online shop Grove Collaborative.

This year, Grove’s using the day of recycling to highlight what doesn’t work in our recycling systems.

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