77% of Americans Say It's on CPG Brands to Make Sure Their Packaging Gets Recycled

In a new Adweek-Morning Consult poll, nearly 6 in 10 said companies should be penalized for producing packaging that harms the environment

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Experts estimate that roughly 8 million metric tons of plastic makes its way into the ocean every year—and that by 2050, there’ll be more plastic than fish in the water. So whose fault is it?

There’s no easy answer to that question, of course. But to find out how consumers feel about it, Adweek teamed up with Morning Consult to poll 2,200 American adults early last week. Given the failure of recycling and waste systems to keep



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