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Many people may have forgotten that before it became a tech and ecommerce behemoth, Amazon started as an online bookseller in 1994. Nearly three decades later, Amazon is celebrating the roots of its business with a major campaign for its books division.
The goal of the campaign, titled “That Reading Feeling Awaits,” is to inspire reading, celebrate its place in culture and inject love and excitement back into books—as people spend more time streaming or scrolling online.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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