Amazon Hints at an Alexa-Enabled Michael B. Jordan in Super Bowl Teaser

This year's ad will focus on a new body for the voice assistant

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Amazon is returning to the Super Bowl for the sixth consecutive year with a combination that is likely familiar by now: Alexa and a celebrity guest.

In a teaser posted on Instagram, Amazon revealed its star for Super Bowl 2021 will be actor Michael B. Jordan. (Although, if history is any guide, there may be more to come.)

(UPDATE: Amazon’s full 2021 Super Bowl spot from agency Lucky Generals is now live.)

The 5-second teaser clip shows a rain-soaked Jordan—People Magazine’s Sexiest Man Alive of 2020—with what appear to be Alexa-enabled eyes, but it doesn’t give much else away except for the hashtag #AlexasNewBody.

Jordan

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