Amazon Adds Aplenty to Its Growing List of Private-Label Brands

The food brand joins others such as Happy Belly, Wickedly Prime and Solimo

Amazon today lifted the curtain on its new private label food brand Aplenty, which includes snacks and condiments. Aplenty

Ecommerce juggernaut Amazon lifted the curtain today on its new private-label food brand Aplenty, which is being sold online as well as in Amazon Fresh locations in California and Illinois.

@RichCollings richard.collings@adweek.com Richard Collings is a retail reporter at Adweek.