Amazon's First Fresh Grocery Store Officially Opens

It's grocery with an Amazon twist

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Amazon’s first Fresh grocery store in Woodland Hills, Calif. is officially welcoming “a select group of invited customers” and will open to the rest of us “in the coming weeks.”

Like traditional grocery stores, it offers produce, meat, seafood and prepared foods, along with national and local brands, as well as private label brands like Fresh, Cursive and 365 by Whole Foods Market.

In a blog post, Jeff Helbling, vice president of Amazon Fresh Stores, writes that Amazon’s “decades of operations experience” means “consistently low prices for all,” such as a 3-pound bag of onions for $1.69.



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