Alt Protein Is All the Rage as New Fermented Fungi Product Hits Whole Foods

The retail deal for Nature's Fynd caps a stellar 2021 with $347 million in funding

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Nature’s Fynd, a fast-growing startup that sells vegan products made from fermented fungi, has locked down its first national retail deal with Whole Foods Markets in 10 states.

The new partnership gives Nature’s Fynd a significant boost in mainstream distribution—which expands from boutique chains in a smattering of markets and via its direct-to-consumer platform—for its sausage alternative.

As of April, the brand’s breakfast patties will be available at Whole Foods stores on both coasts, as well as in Idaho, Arizona, Nevada and Hawaii.



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