This Sustainable Food Brand Requires No Sunlight, Soil or Rain. And It Sold Out Instantly

Nature's Fynd, part of an alternative-protein trend, is backed by giants like Bill Gates

An ad for Nature's Fynd details its origins in an obscure but highly useful microbe. Nature's Fynd

Anderson Cooper and Bill Gates did a taste test on a recent episode of 60 Minutes, with both men giving a thumb’s up to a new yogurt that’s neither plant- nor animal-based.

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.
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