Allbirds Shows How Light Its Shoes Are by Suspending Them in Air With 4 Party Balloons

Uncommon compellingly conveys both low weight and low environmental impact

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LONDON—Allbirds has suspended its sneakers in mid-air in a stunt designed to promote its lightweight credentials as part of a global campaign spanning the U.S., U.K., Korea, Germany and France.

The stunt, by London agency Uncommon, playfully combined “science and design” to lift the shoes into midair using only four regular sized party balloons held above the ground by leaf blowers.

The concept was created to showcase the defining feature of the brand’s ZQ-certified Wool Runners range—its lightness—and its lower environmental footprint in an “unexpected” way, the



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