Allbirds and Adidas Team Up to Reduce the Footwear Industry’s Carbon Footprint

The partnership was announced with an exchange on Twitter

adidas and allbirds logos
Adidas and Allbirds are teaming up to create a shoe with a low carbon footprint. Adidas, Allbirds

Key insight:

Allbirds and Adidas are teaming up to decrease the carbon footprint of the footwear industry.

@dianapearl_ Diana is the brand marketing editor at Adweek and managing editor of Brandweek.