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The partnership between the two brands—one, a direct-to-consumer pioneer famous for its comfortable wool sneakers, the other an over 70-year-old athletic brand behemoth—will aim to innovate and evolve the process of manufacturing athletic footwear to be more environmentally friendly.
The goal, according to a statement from the two brands, is that by coming together, Adidas and Allbirds will have access to one another’s “suite of sustainable innovations,” allowing them to share ideas and collaborate on how to upend the supply chain and manufacturing process to make it more sustainable.
“Our brands don’t want to just participate in the sustainability conversation—we want to continue being catalysts and creators of substantial improvement,” said James Carnes, vice president of brand strategy for Adidas, in a statement.
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