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If the recent crop of corporate apologies from Wells Fargo, Facebook and Uber feels like a refreshing breeze of frankness has just blown in, well, it might be time to shut the window. While the recent snafus from these multibillion-dollar brands were serious enough to get the brass to say yes to pumping out apology campaigns—and put media dollars behind those campaigns—the fact remains that pushing CEOs into the corporate confessional is nothing new.