Alec Baldwin Narrates a Wonderful Spot Kicking Off U.S. Open’s 50th Anniversary

Marketing effort includes a new logo

While the tournament itself isn’t until Aug. 27, the USTA released a new brand campaign that includes a spot, “Built for Glory,” narrated by Alec Baldwin. USTA

The United States Tennis Association (USTA) has a lot to celebrate this year—mainly, the 50th anniversary of the U.S. Open. While the tournament itself isn’t until Aug. 27, the USTA kicked off the celebration with a new brand campaign that includes a spot, “Built for Glory,” narrated by Alec Baldwin.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}