Alaska Airlines Passengers Toting Starbucks Holiday Cups Will Get Priority Boarding

It's the latest brand partnership in strategy to increase exposure

PALM SPRINGS, Calif.—Alaska Airlines is in the holiday spirit. Travelers waiting to board any of its flights between Nov. 7 and Nov. 10 who happen to be holding Starbucks’ signature holiday cups will get priority boarding, though they’ll still have to wait behind Alaska’s first-class passengers.