Alaska Airlines Is Using Events to Connect With Travelers Outside of the Pacific Northwest

The company hopes to ditch the misconception that it's a one-state operation

Despite its name, Alaska Airlines’ flights don’t always stop or start within the Land of the Midnight Sun, especially since Alaska acquired Virgin America in 2016, as more of their flights reach beyond its Pacific Northwest hub.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in