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PALM SPRINGS, Calif.—Alaska Airlines is in the holiday spirit. Travelers waiting to board any of its flights between Nov. 7 and Nov. 10 who happen to be holding Starbucks’ signature holiday cups will get priority boarding, though they’ll still have to wait behind Alaska’s first-class passengers.
The offer is an extension of Alaska’s marketing approach to partner with brands like Starbucks on promotions for increased exposure.
“Early boarding is something people aspire to have,” said Natalie Bowman, Alaska’s managing director of brand and marketing communications.
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