Why AI Is the New Battleground for Brand Marketers

Embracing consistency and effective frequency

AI is bringing brand marketing back from the precipice of irrelevance. iStock Photo

Most brand experiences will be delivered through AI by 2025. The only question is whether your brand will still exist.

This story first appeared in the Jan. 8, 2018, issue of Adweek magazine. Click here to subscribe.
@federallamm Ben Lamm is co-founder and chairman of Hypergiant.