AI Is Leaping From Hype to Reality, and Marketers Are Reaping the Benefits

Don't fear the tech—learn from it and improve your output

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When I talk to people about artificial intelligence, or AI, they’re often optimistic about how they think AI will improve their lives in the future. What they aren’t thinking about is sweaters. Specifically, how based on previous online behaviors an e-tailer knows that you’re in the market for a warm, blue sweater instead of a long-sleeved gray shirt.

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This story first appeared in the June 12, 2017, issue of Adweek magazine. Click here to subscribe.