How 4 Agencies Are Using Artificial Intelligence as Part of the Creative Process

Can algorithms replace humans?

A couple of weeks ago, Coca-Cola’s global senior digital director Mariano Bosaz told Adweek he wanted “to start experimenting” with “automated narratives,” including using bots for music and editing the closing credits of commercials.

Algorithms are already foundational to programmatic advertising and will likely only grow to be a bigger part of media buying, but can machine learning ever completely replace the creative process? It’s no surprise that agencies adamantly say no, that brands still need human creatives to handle strategy and come up with ideas.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in