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Ageism is rampant in society and certainly commonplace in advertising, where after a certain age, women often seem to just disappear both from the industry and the ads themselves.
That prejudice is being tackled head on in a new “Age Anthem” video by Los Angeles agency Grace Creative, which specializes in marketing to women over 50.
Even in the midst of a global pandemic, women 50-plus are a force that gets shit done.
Grace Creative
The film, featuring women from around the country aged between 45 and 70, argues that age is not “just a number” but rather an indicator of life experience, self-knowledge, confidence, wisdom and power that should be embraced.
The film has been developed as part of a social media campaign with the hashtag #ageisNOTjustanumber.
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