After Hurricane Florence Made Landfall, These Brands Quietly Helped the Relief Effort

FEMA would have little to distribute were it not for these companies

Hurricane Florence destroys a pier on the Atlantic Coast. Getty Images

The Anheuser-Busch brewery in Cartersville, Ga., is a sprawling, 900,000 square-foot facility whose fermentation tanks turn out enough beer to fill 250 trucks a day. Opened in 1993, the plant produces everything from Michelob to King Cobra Light to, of course, Budweiser. But as Hurricane Florence set its sights on the Carolinas last week, the Cartersville brewery halted its normal operations to package up something that had nothing to do with hops and barley—specifically, it was water.

@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.