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West Coast fast-food chain Jack in the Box has launched a media review.
“Jack in the Box has made the decision to conduct a media agency review and has retained SRI to manage the process,” the brand said in a statement provided to Adweek. “The review is part of Jack in the Box’s commitment to regularly evaluating resources, partners and vendors. Horizon Media (HMI), the incumbent agency for 15 years, will be participating in the review process.”