Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.
Aerie’s latest marketing play is an organized effort to draw attention to other brands. Moving beyond the typical brand collaboration driven by a core product—a Barbie Burger King meal, for example—the clothing brand created a shared experience with a host of small businesses.
Aerie’s Hidden Gem Marketplace, which featured small New York City businesses as well as other social-driven brands, was a marketing campaign for its fall 2023 line. Partners included floral boutique Brooklyn Blooms, crystal shop Palace One Eleven and granola brand Tom’s Perfect 10. Aerie