Aerie Builds an Offline Marketplace for Other Brands to Connect With the TikTok Generation

The clothier is banking on the value of shared space

Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.

Aerie’s latest marketing play is an organized effort to draw attention to other brands. Moving beyond the typical brand collaboration driven by a core product—a Barbie Burger King meal, for example—the clothing brand created a shared experience with a host of small businesses. 

Aerie’s Hidden Gem Marketplace, which featured small New York City businesses as well as other social-driven brands, was a marketing campaign for its fall 2023 line. Partners included floral boutique Brooklyn Blooms, crystal shop Palace One Eleven and granola brand Tom’s Perfect 10. Aerie



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in