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Aerie’s imagery just keeps getting more and more real.
The lingerie retailer has been receiving kudos on social media this week for its latest round of images, which feature women with various medical conditions, diseases and disabilities.
#AerieREAL, the brand’s ongoing campaign, aspires to promote body positivity through the use of unretouched images—typically, featuring models of different racial backgrounds and in a variety of body types. The use of models with disabilities and other medical issues, however, is a new addition to the brand’s lineup.
“As a brand, Aerie has been a leader in empowering women and celebrating inclusivity and body positivity since our launch of #AerieREAL in 2014,” Jennifer Foyle, Aerie global brand president, said in a statement.