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Super Bowl 58 would prove dramatic, with the Kansas City Chiefs beating the San Francisco 49ers 25-22 in overtime, the third time the Chiefs have won in five years.
And, as ever, brands were also competing for attention through screens across millions of homes and activations around the stadium in Las Vegas beginning well before the game and continuing into overtime.
Here’s a look at ADWEEK’s postgame analysis of brands’ biggest night of the year.
All the ads
Let’s start with the Super Bowl 2024 ads.
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