ADWEEK's Postgame Guide to Super Bowl 58 Ads

The best spots, trends and analysis from the Big Game

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Super Bowl 58 would prove dramatic, with the Kansas City Chiefs beating the San Francisco 49ers 25-22 in overtime, the third time the Chiefs have won in five years.

And, as ever, brands were also competing for attention through screens across millions of homes and activations around the stadium in Las Vegas beginning well before the game and continuing into overtime.

Here’s a look at ADWEEK’s postgame analysis of brands’ biggest night of the year.

All the ads

Let’s start with the Super Bowl 2024 ads. If you want to catch up with everything that ran this year, we have various ways for you to get up to date:

Analysis and Trends

On the Ground in Las Vegas

The ADWEEK team has been in Sin City covering the buildup to the game and catching some of the brand activations and industry insights:

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