Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.
In advance of our inaugural Brand Challenge conference last month, we also launched the Adweek Intelligence Report, a new survey product we are rolling out this year in advance of our key tentpoles to get a better sense of the priorities of the communities we serve with our content and events. The first survey of 200 marketing executives uncovered dozens of interesting insights into both established and challenger brands.
One of the clearest signals to ring through the report was that as consumers continue to have more control over their digital destiny in terms of content and advertising, narrative-based marketing—storytelling—will increasingly be the path for brands of all kinds to take if they want to achieve lasting consumer interest and loyalty.