Adweek's Arc Awards: Recognizing the Best Brand Storytelling of 2017

From #NuggsForCarter to reliving the Russian Revolution on Twitter

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

January is an interesting month for storytelling. At the outset you have the recently concluded Consumer Electronics Show in Las Vegas. This annual behemoth of a conference has traditionally focused on products and gadgetry.

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This story first appeared in the Jan. 15, 2018, issue of Adweek magazine. Click here to subscribe.