Arc Awards Marketing Innovation How Sweet’N Low Taught Americans to Say No to Sugar This is the story of the little pink packets that revolutionized the concept of sweetness Leadership & Talent This Agency Puts Storytelling First to Connect Brands and Consumers in a Mobile World Day One works with American Express, Chipotle and Sonos. Programming & Performance How WWE Raw Turned the Brand Into a Global Entertainment Company A shift in storytelling and brand partnerships was key. Leadership & Talent Meet the Woman Behind Some of the Most Recognizable Brand Typefaces Monotype’s Nadine Chahine created a typeface with matching Arabic and Latin parts. Marketing Innovation Why the Weight-Loss Industry Is Starting to Use More Male Celebs as Spokespeople Rob Lowe and DJ Khaled encourage healthier lifestyles. Data & Insights Where Is the Line Between Creepy and Creative in Advertising? Brands are starting to push the boundary, using personal info in ads. Marketing Innovation As Voice Continues Its Rise, Marketers Are Turning to Sonic Branding Why Visa, California Closets are rethinking branding with sound. Voice Why Eliminating Net Neutrality Is Bad for Women FCC action could decimate influencer marketing, an area where they've thrived Data & Insights Infographic: How Consumers Perceive and Respond to LGBTQ-Themed Ads New research shows they outperform generic spots and why brands should be embracing them. Awards & Recognition Adweek’s Arc Awards: Recognizing the Best Brand Storytelling of 2017 From #NuggsForCarter to reliving the Russian Revolution on Twitter.