Adweek's 2021 Brand Storytelling Awards: See All the Winners

These brands harnessed hope, humor and history to make their values clear and their voice understood

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The crucible of 2020 forced brands to reconsider how they define and express their identities. The pandemic, a racial reckoning and national politics all shaped the public’s attention and attentiveness, and the storytelling brands did reflected this new sensibility. The notion of “brand purpose” can’t be considered a mere lagniappe anymore. It’s not a gauzy statement tacked on to a commercial or a logo. Consumers demand to know what marketers actually stand for, and storytelling is how a brand’s values and voice are understood.



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This story first appeared in the Oct. 25, 2021, issue of Adweek magazine. Click here to subscribe.