Portrait of Cat Weaver

Cat Weaver

Cat Weaver is a freelance journalist covering ad tech, marketing and the arts. Her bylines can be found largely in the field of contemporary art, where she has written for The Observer Art, Hyperallergic, Art Antiques and Design, and Gallery Intel, with articles that range from satirical primers on art-speak to art market trend reports and thought pieces about intellectual property issues in the art world. Off the page, Cat has worked to curate and produce shows that bring emerging artists into nontraditional show spaces, producing and curating exhibits in co-working spaces, nightclubs and private apartments.

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Hims & Hers Marketing Hews to the Physician’s Rule: Do No Harm

Health and Wellness

Don’t expect any addition of “Thems” branding anytime soon, the company indicated. Hims & Hers stands by its gendered brand offerings.

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Gun Safety Advocates Take Aim at Firearm Marketing They Say Stokes Paranoia


Social media stunts that skirt platform bans against the marketing of weaponry represent a large target.

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The Unavoidable Role for Brands in the Battle Over Abortion Rights

Brand Purpose

How companies act now will define them and their relationships with consumers.

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Frieze Art Fair Finds Brand Balance by Mixing Nostalgia With Modernity and Expanded Access


Past sponsors returned alongside new ones to create an in-person, high-tech event.

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Adweek’s 2021 Brand Storytelling Awards: See All the Winners

Creative Advertising

These brands harnessed hope, humor and history to make their values clear and their voice understood.

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Meet the Winners of the 2021 Adweek Readers’ Choice: Best of Tech Partner Awards

Ad Tech Industry News

These ad-tech and mar-tech solutions were tops in their categories, according to our community.