Adweek Together: The Future of Entrepreneurship

The founder of The Superfan Company on virtual brand building

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Kim Kaupe, founder of The Superfan Company, went on tour with Oprah Winfrey and WW with fan packaging earlier this year. Then, the Covid-19 crisis halted summer plans for brands, and live experiences were delayed. What’s a company and entrepreneur to do as we wait for more normalized, in-person times? Kaupe joins us to talk about engagement and personal brand building.

Adweek Together is a weekly discussion at noon ET with the leaders of the companies we cover, seeking guidance, solutions and information—together. For inquiries and feedback, email us at

@koimtv Ko Im is the community editor at Adweek and co-host of Adweek's podcast Yeah, That's Probably an Ad.