Marketing chicken has taken an interesting turn. KFC is launching a dating game where contestants can date a sexy version of Colonel Sanders. It’s not even the first time KFC has tried to make its founder as hot as fried chicken straight from the fryer. On this week’s episode of Yeah, That’s Probably an Ad, we talk about why the brand has gone there.
We also delve into presidential candidates as brands and how their identities are shaping their campaigns. Plus, Adweek is taking part in this week’s Covering Climate Now project, a worldwide effort by media to put the spotlight on global warming, and we’ve got your preview of all our coverage.
David Griner hosts, joined by media reporter Sara Jerde and chief of staff Jameson Fleming.