On the Adweek Podcast: What's Up With Sexy Colonel Sanders?

Plus, the urgency of the Covering Climate Now project

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Marketing chicken has taken an interesting turn. KFC is launching a dating game where contestants can date a sexy version of Colonel Sanders. It’s not even the first time KFC has tried to make its founder as hot as fried chicken straight from the fryer. On this week’s episode of Yeah, That’s Probably an Ad, we talk about why the brand has gone there.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in