Adweek 2020: A Comprehensive Look at Political Branding

A frequently updated analysis of candidates' brand messaging

As we get closer to November 2020, Adweek will cover the candidates as if they were brands.
Illustration: Trent Joaquin; Source: Pixabay

As political ad spending is projected to reach record-breaking heights during the 2020 political season, a new website for freelancers is creating a marketplace for campaign-related tasks.

Fiverr, a platform that connects freelancers with projects, is opening what it’s calling a “politics store” with specific jobs related to running a campaign, from copy-editing campaign materials to creating banner ads and speechwriting. It’s an effort to democratize the process, according to Brent Messenger, vice president of public policy and community at Fiverr.

As November 2020 approaches, and the race for the White House heats up, Adweek will be covering politics every step of the way. We’ll cover it from the Adweek perspective, meaning we’ll watch the presidential candidates’ messaging and pinpoint how that changes over time, in their advertising and campaign materials—from their slogan to their logo.

We’ll also be watching the competition at the state and local level and tracking the advertisements and messaging from the candidates in those races. Keep checking this page, where we’ll compile our political coverage as we head toward 2020.

This is a frequently updated collection of our political coverage. If you have a tip we should pursue, an ad that we might find interesting or anything else we should know for this project, drop us a line.

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