Adweek 2020: A Comprehensive Look at Political Branding

A frequently updated analysis of candidates' brand messaging

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As political ad spending is projected to reach record-breaking heights during the 2020 political season, Adweek will be here covering how messaging and advertising changes.

As November 2020 approaches, and the race for the White House heats up, Adweek will be covering politics every step of the way. We’ll cover it from the Adweek perspective, meaning we’ll watch the presidential candidates’ messaging and pinpoint how that changes over time, in their advertising and campaign materials—from their slogan to their logo.

We’ll

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