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Adobe is releasing its first marketing analytics app this week, with an interface geared toward executives who want top-line numbers across a variety of channels in a mobile format.
The app, called Adobe Analytics dashboards, is designed to present data and analysis gleaned from the software giant’s marketing suite, Adobe Experience Cloud, in an easily accessible way to senior marketing leaders, thus potentially saving time for analysts who would otherwise need to pull individual requests. Adobe has signed City National Bank as one of its launch partners on the app.
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