Adidas' Head of Global Marketing Vicky Free Departs

The marketer rebooted 'Impossible is Nothing' and steered brand through Kanye West controversy

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Vicky Free has left her role as global head of marketing at Adidas, Adweek has confirmed.

Free was appointed to lead the activewear brand’s marketing team in January 2021, tasked with telling “compelling consumer brand stories” that would drive commercial success. She arrived at the company’s headquarters in Herzogenaurach, Germany after 20 years leading marketing teams for multinational brands including Walt Disney, BET and Novant Health in the U.S.

Free was unavailable for comment. The company did not confirm her successor.

During her two-year tenure at Adidas, the marketer relaunched the brand’s “Impossible is Nothing” campaign with a



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