Why Adidas, Alaska Airlines and Gatorade Had a Brand Breakfast With Julio Rodríguez

T-Mobile, Topps and others also accepted the Seattle Mariners All-Star's thanks for turning deals into partnerships

It’s no secret that collaboration is essential to growth, but the how of it isn’t always so clear—and it's the understanding of how that is a true competitive advantage. Join Adweek X, a uniquely formatted event on December 4 in LA, to unlock fresh perspectives, true collaboration and growth.

Seattle Mariners center fielder Julio Rodríguez is many brands to many people.

To viewers of his Instagram feed, YouTube channel, TikTok and new website—he’s The J-Rod Show. To fans in the outfield at T-Mobile Park in Seattle, he’s the wall-climbing patroller of the No Fly Zone.

To the nearly 20 brands he’s partnered with during his two years in the MLB, the 2022 American League Rookie of the Year represents the future. 

“He’s the CEO of the J-Rod Show brand,” said JB Greer, director of baseball player marketing at Octagon, which represents Rodríguez.




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in