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Seattle Mariners center fielder Julio Rodríguez is many brands to many people.
To viewers of his Instagram feed, YouTube channel, TikTok and new website—he’s The J-Rod Show. To fans in the outfield at T-Mobile Park in Seattle, he’s the wall-climbing patroller of the No Fly Zone.
To the nearly 20 brands he’s partnered with during his two years in the MLB, the 2022 American League Rookie of the Year represents the future.
“He’s the CEO of the J-Rod Show brand,” said JB Greer, director of baseball player marketing at Octagon, which represents Rodríguez.