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Ad Tells the Story of Real Refugee Children Through Their Most Cherished Possessions

Spot for Save the Children Worldwide by VMLY&R marks the 10th anniversary of the Syrian crisis

a kids hands with a fidget spinner in its open palms — In the ad, an 8-year-old Syrian refugee shows his fidget spinner. Save the Children Worldwide, VMLY&R

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The war in Syria has killed hundreds of thousands of people and displaced millions, but sheltered safely away in the comfort of our homes, it can sometimes be difficult to comprehend the scale of the conflict.

To mark a decade since the civil war began, nonprofit Save the Children Worldwide created an ad campaign that highlights that human cost by focusing on the story of real refugee children via their most treasured possessions after they had to leave everything else behind.

The

Sara Spary

Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.

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