Ad of the Day: Ikea's Very Humble Banner Ads Assume You Clicked on Them by Mistake

They'll even double-check if you want a product pitch

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We’ve been fans of Swedish agency Åkestam Holst’s Ikea advertising for a while.

The “Where life happens” campaign has included refreshingly honest depictions of family life, including a very memorable ad about divorce. It’s also had some innovative digital elements, like the effort late last year that renamed particular products after frequently Googled problems that those products solve.

Here is the agency’s latest clever digital Ikea work—called Perceptive Banners.

“Where life happens” has always been inspired by how people live in the real world.

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