Ad of the Day: Ikea Touchingly Explores the Moment a Father-Daughter Bond Breaks Down

A sudden sell amid a familiar family dynamic

In Ikea Sweden's latest spot, "A Good Listener," a familiar family drama unfurls.

@luckthelady angela.natividad@gmail.com Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.