Ad of the Day: Spike Jonze's New Perfume Ad Is Ludicrous, High-Octane, Sci-Fi Fun

Margaret Qualley's mutant brain spasms to the beat

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If you find most ads for pricey perfume to be pretentious and ridiculous, because they are, this one's for you. But it's so over the top, it can't help but leave you entertained. 

The first clue is the name of the short film: "My Mutant Brain." And what unfolds for new fragrance Kenzo World is nearly four minutes of expressionist dancing from a character who escapes a boring black-tie gala so she can chest-thump, eye-roll, body-slam and otherwise flail her way around a glamorous venue (Lincoln Center?).



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